Nice Windows Phone commercial, showing Steve’s phone

Steve Ballmer, Chief Executive Officer

• Sold conference out in 53 mins
• “Bigger venue next year”
• Perfect time to get together
  • Windows 8
  • Windows Phone 8
  • Microsoft Surface
• “How are they doing”?
  • 4 days after 1st day of sale for Win 8, Surface RT
  • Not huge amount of data, but..
  • Over 3 days, sold 4 million Windows 8 upgrades–individual users
  • Additionally, 10s of millions of units to corporate customers
  • Staples, Dixons – customers excited
  • Long lines at stores
• What people are saying
  • Microsoft Surface is hot  (CNET)
  • 10 reasons to embrace Windows 8 now (geek.com)
  • Windows 8 to bridge gap between PC, mobile devices
  • Boldest phone and software design  (Joshua Topolsky)
• 3 big events since 1980
  • IBM PC
  • Windows 95  (mainstream, Internet)
  • Windows 8 / Windows Phone 8
• Opportunity has never been better than today

Key Points for Windows 8

• Best PCs ever made – hardware and software
  • ARM, x86
  • Desktops, laptops, tablets
• PC and tablet; work and play; keyboard and touch
  • As much innovation in HW form factor as there is individuality in customer base
• Alive with activity
  • Have built the experience that is essential for this generation
• Phone is 1st class member of Windows family
  • The phone you want to own, if you own a Windows 8 system
  • 100s of millions of Windows 8 systems sold in next year
  • If you want the best experience with Windows 8, you’ll own Windows Phone 8
  • Killer hardware

   

These launches kick off the golden age of opportunity for Windows developers

• Opportunity to build great applications is tremendous
• Build across form factors–write one modern UI app across all
• Easy to share code across form factors
• Same cloud infrastructure across all devices  (SkyDrive w/Microsoft account)
• Apps you build on Windows platform will be better than any you build elsewhere
• Application experience is personalized to match each user
• App is easier to use from discoverability perspective  — users find your app

IE 10 in Windows 8

• Fast / fluid / touch-optimized
• Build better web experiences

Demo – Windows 8 on new generation of hardware  (18:10)

• Steve is doing the demo himself, using his personal account

Giant touchscreen – Perceptive Pixel – 82″ Windows 8 Slate

• Eventually we’ll have these at reasonable price point

• SkyDrive allows roaming data across all of your devices
• Ink annotations in OneNote
• SEAN: Sure, touch targets in Office are reasonably sized, when you run on an 80″ monitor.  :O)

Dell All in One – XPS One

• With Intel Core i7
• Search – no apps results
• Click on various search targets to see results in each target
• One search, results across multiple apps
• Your apps can do this too
• New Bing app
  • Can do search
  • Can drag to side of screen and tab through various pages, each page opened in IE
• OOPS: Steve can’t quite grab touch target to move Bing app off screen–takes him 4-5 tries
• News app
  • Any search term => newspaper format, with multiple stories
  • Can Share from news article, to various apps
  • Send e-mail via sharing, never left News app
• Change lock screen on All in One; lock screen on large screen automatically updates (roaming)  (28:57)

Windows Phone devices

• 4.8″ Samsung device

• HTC phone

• Nokia phone
  • We see ink annotations on OneNote doc, roamed from SkyDrive
  • Real-time, automatic roaming

• Asus Vivo, 1.15 lbs detached

• Screen detaches
• Can ping something from within app out to Start Screen (e.g. Team in Sports app)
  • Any app can do this–deep links, ability to pin to Start Screen, with live info
  • (34:19)

• Microsoft Surface
  • PC meets the tablet
  • Office apps built-in
  • Also good for play
  • Built-in: XBox Music
  • With every Windows 8 device, you get free streaming of music
  • Steve asks for song suggestions
  • Someone shouts out “Freebird” and Steve is baffled.  Hasn’t heard of it??
• Tablet, notebook, or freestanding tablet

• Lenovo ThinkPad Tablet 2, Intel Atom processor
  • Runs all Win32 apps
  • “Runs absolutely everything”

• Acer Aspire S7-191
  • Most surprising to people
  • 2.38 lbs, i5 or i7
  • Touch laptops — cool
  • Likely this is what Software Developers will want
  • (42:27)
  • Develop and test on the same machine
• Showing MSN for Windows 8, web site, optimized for Touch

“We’re all-in with Windows 8”

• Every group at Microsoft has contributed something
• E.g. XBox group

Video – XBox control from Windows 8 (44:44)

(46:03)

Steve Guggenheim – Corp Vice President & DPE

• Spent last 5 years working on Hardware ecosystem
• HW doesn’t come to life until SW is available
• Will show some apps that show HW + SW, running on Surface

• Agent P game
  • Disney brought app to Windows 8 using HTML5 / JavaScript
  • Can plug all kinds of peripherals into hardware
  • E.g. Game controller plugged in via USB
  • Can hook to TV via HDMI out, use game controller
• Skype demo
  • HTML on front-end, C++ on back-end
  • Dock Skype to side, bring game back up on side screen
  • SEAN: Showing off using Windows to do 2 things at once?  For Windows users, what’s the big deal??

Running on all-in-one, Autodesk application

• HP Workstation
• Can lay down, open up case (?!)

• All existing Win 7 apps just run
• Autodesk built complementary app
• Running Autodesk on Sony Vaio
  • Store files on SkyDrive
  • Switch to Sketch application
  • Use pen

• Back to Phineas/Ferb game, on Windows Phone 8
  • Easy to move between devices

   

Economics & montenization

• Use Windows Store engine
• 70% of revenue goes to you
• At $25k, you get 80% of revenue
• In-app advertising and sales

Bing Travel app

• Ad right in app

Fish with Attitude game

• Real money, buy treasure in game
• Payment: Microsoft, PayPal  (commerce engines)
• Ability to monetize

ESPN app demo – Michael Bayle

ESPN app for Windows 8

• Today – user access assets via web site
• ESPN app aggregates all this extra content into one app
• With pinning, semantic zoom, etc. — personal experience
• First look at ESPN app

(1:01:34)

Back to Ballmer

Lots of apps:

• E.g. SAP (ouch), DropBox
• Twitter announced that they’ll build Twitter app for Win 8
  • SEAN: Only now??
• With built-in People app, you can connect directly into certain apps
  • E.g. Facebook, Twitter

Unprecedented market

• 670 million potential upgrades  (current Win 7 users)
• 400 million new devices
• Windows Phone rising
• Marketing investment

Why write apps for Windows 8?

• Key: Lot of people will use the app
  • Win 8 takes less resources than Windows 7
• Predict we’ll see lots of growth & vitality in PC market
  • But even if PC market stays flat, will still be 400 million new devices you can target
• Windows Phone
  • Small volume player today
  • Most differentiated approach to market
  • Killer hardware
  • Excellent opportunity
  • We will do more marketing and better marketing for Win 8
  • * applause *
• This is a market (Win 8) that will explode
  • Can do your best work here
  • Can make money
  • Best opportunity for software developers today
• “We need your support, we need your commitment”
• For those of you in the room
  • Every BUILD attendee gets
    • 100GB SkyDrive storage for free
    • (Audience lukewarm reaction)
    • Surface RT 32GB with Touch Cover
    • SEAN: For drama, he should have taped a Surface to the bottom of each chair
  • Make me two promises
    • Go out and write lots of apps
    • Don’t run out and try to get them right now

     

Commercial for Windows Phone running

Kevin Gallo – Director of Program Management, Windows Phone

Four topics

• Introduction to Windows Phone 8
• How to develop apps
• New features in Windows Phone 8
• Advancements in native games

Most personal phone on the market

• Kevin’s phone

• What you care about most is front and center on the phone
• Kid’s Corner
  • Special place for kids
  • You configure it for just the apps that you want them to use
  • “Phone inside of a phone”
  • Customized for the kid
• Rooms
  • Groups of people, sharing notes, calendar, photos
  • Ideals for families

   

Windows 8 Developer Platform

• Reimagined Windows platform
• The Right platform at the right time
• New hardware, new UI, common cloud services

New era

• Ubiquitous mobile devices
• Experiences transition across many devices
• (1:18:09)

Announcing the release of the Windows Phone 8 SDK

• http://dev.windowsphone.com
• With emulators

Build apps that work on both Windows and Windows Phone

• Shared Windows Core
• Common API Set on top of that

Demo – Visual Studio

• App – Picture Sharing
• 3 projects
  • Win Phone 8
  • Win 8
  • Shared Code – C#, runs on both
• Old C++ code, wrapped in .NET, with photo filters
• HyperV-based Windows Phone 8 emulator

• Easy to integrate code from other sources, e.g. C++

New features on Windows Phone platform

• You asked, we delivered
• Lots of new features

New features

• Easy-to-build fast, fluid, UI
  • Better performance for existing controls
• Live tiles, lock screen, wallpaper
• Improved dev center and Store
• Deeper integration w/phone experiences
  • E.g. lenses
• Better multitasking
  • Location-based apps in background
• Advanced networking
  • Bluetooth data transfer
  • Peer networking
  • Proximity connect (NFC)
• TOTAL: 90% of top dev requests done

(1:26:45)

Demo – AR drone quad copter

• Built phone app to control the drone

75% of top grossing apps are games

• Common gaming platform for Windows
• High-perf C++ code (e.g. Direct3D)
• Store is global
• In-app purchase of consumables (currency) and durables (game levels)
• More ways to make money
• Over half of all games using gaming middleware
  • E.g. Unity, Havok, Ogre, etc.

(1:30:18)

Demo – Unity – Tony Garcia

Unity on Windows Phone 8

• Scripting engine for building game logic
• Building game for Win Phone inside of Unity

• Run scene inside Unity Preview window, for debugging
• Deploy to Windows Phone
  • Build, creates Windows Phone 8 project
  • Creates Visual Studio project
• Then run on device

• Works on Windows 8 tablets as well

(1:34:05)

Back to Kevin

One more guest on stage – Richard Kerris from Nokia – VP, Global Head of Developer Relations

• Lumia 920

• Developers should get this phone first
  • We’ll give you a Nokia Lumia 920
  • Everyone gets one

Reduce registration from $99 to $8, for next 8 days