BUILD conference keynote.  13 Sep 2011, 11AM CST.

Prior to start of keynote, live stream wanders through the crowd.

• Tagline – “Do what you’ve always imagined”

• Steven Sinofsky

• Launching Windows 8 today
• Over 450,000,000 copies of Windows 7 sold
• Windows 7 consumer usage is now greater than Windows XP usage
• Over 1500 product changes to Windows 7 since RTM
• IE9 – gave us hardware acceleration; showed that HW acceleration does matter for browsing
• Over 542,000,000 users of Windows Live
• IE9 + Windows Live = foundational elements of Windows 8

• Touch – will become a huge part of interaction
• Once you’ve used Touch on PC with Windows 8, you’ll want it on all devices
• Mobility – you want devices that you can use while carrying around
• Developers want more connectivity between users
• Services are intrinsic part of all software
• Windows 8 is at Developer Preview stage
• Everything great in Windows 7 – even better in Windows 8
• Everything that runs on 7 runs on 8
• Full compatibility from Windows 7 to Windows 8
• Goal of Windows 8 is to reimagine Windows, from the chip set on up to the user experience
• E.g. Windows 8 running on ARM

• Windows 8 can run on new hardware, as well as ARM and x86
• Demo #1 – user experience
• Demo #2 – Building metro style platform and tools
• Demo #3 – hardware platform, range of form factors
• Demo #4 – how everything connects to cloud-based services with Windows Live
• Over 100 sessions at BUILD
• Fundamental performance gains
• Small Lenovo Netbook – 1GB memory, Atom processor.  It’s now running Windows 8
• On Windows 7, 404MB, 32 processes
• On Windows 8, uses 281MB memory, 29 processes
• Better performance on Windows 8, using the same hardware
• Showing off User Experience – Julie Larson Green, Corp VP of Windows Management

• Lock screen

• Login screen

• Start screen

• Start Screen is not just a launching.  Also provides notifications, gadgets, etc.
• Dragging tiles around

• Pinch to zoom out and see everything

• Onscreen keyboard

• Control Panel

• Games group

• News reader

• App settings

• Docking apps

• IE9 in Metro, chromeless  (“chrome-free”, ha-ha)

• Swipe to get app bar with IE options

• Use Touch to select-drag text

• “Charms”

• Spell-checking throughout Windows 8
• Searching applications

• Playing music

• Pictures

• Photo Fedr – shows photos from the cloud

• Tweet@rama

• On tablet (ARM-based machine running Windows 8)

• Fast / fluid user experience
• Applications are immersive and full-screen
• Touch-first; keyboard/mouse works just as well
• Web of apps, working together – apps know about each other; work together
• On various hardware platforms