BUILD Conference Notes #1 – Keynote, part I – User Experience

BUILD conference keynote.  13 Sep 2011, 11AM CST.

Prior to start of keynote, live stream wanders through the crowd.

  • Tagline – “Do what you’ve always imagined”


  • Steven Sinofsky

  • Launching Windows 8 today
  • Over 450,000,000 copies of Windows 7 sold
  • Windows 7 consumer usage is now greater than Windows XP usage
  • Over 1500 product changes to Windows 7 since RTM
  • IE9 – gave us hardware acceleration; showed that HW acceleration does matter for browsing
  • Over 542,000,000 users of Windows Live
  • IE9 + Windows Live = foundational elements of Windows 8

  • Touch – will become a huge part of interaction
  • Once you’ve used Touch on PC with Windows 8, you’ll want it on all devices
  • Mobility – you want devices that you can use while carrying around
  • Developers want more connectivity between users
  • Services are intrinsic part of all software
  • Windows 8 is at Developer Preview stage
  • Everything great in Windows 7 – even better in Windows 8
  • Everything that runs on 7 runs on 8
  • Full compatibility from Windows 7 to Windows 8
  • Goal of Windows 8 is to reimagine Windows, from the chip set on up to the user experience
  • E.g. Windows 8 running on ARM

  • Windows 8 can run on new hardware, as well as ARM and x86
  • Demo #1 – user experience
  • Demo #2 – Building metro style platform and tools
  • Demo #3 – hardware platform, range of form factors
  • Demo #4 – how everything connects to cloud-based services with Windows Live
  • Over 100 sessions at BUILD
  • Fundamental performance gains
  • Small Lenovo Netbook – 1GB memory, Atom processor.  It’s now running Windows 8
  • On Windows 7, 404MB, 32 processes
  • On Windows 8, uses 281MB memory, 29 processes
  • Better performance on Windows 8, using the same hardware
  • Showing off User Experience – Julie Larson Green, Corp VP of Windows Management

  • Lock screen

  • Login screen

  • Start screen

  • Start Screen is not just a launching.  Also provides notifications, gadgets, etc.
  • Dragging tiles around

  • Pinch to zoom out and see everything

  • Onscreen keyboard

  • Control Panel

  • Games group

  • News reader

  • App settings

  • Docking apps

  • IE9 in Metro, chromeless  (“chrome-free”, ha-ha)

  • Swipe to get app bar with IE options

  • Use Touch to select-drag text

  • “Charms”

  • Spell-checking throughout Windows 8
  • Searching applications

  • Playing music

  • Pictures

  • Photo Fedr – shows photos from the cloud

  • Tweet@rama

  • On tablet (ARM-based machine running Windows 8)

  • Fast / fluid user experience
  • Applications are immersive and full-screen
  • Touch-first; keyboard/mouse works just as well
  • Web of apps, working together – apps know about each other; work together
  • On various hardware platforms
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